Laptop on chair displaying a website with a woman in a suit working on a tablet and text about leadership and harmony.

Maria Tkalich

Business expert / personal brand

St. Louis, USA

Brand mission

Maria Tkalich's personal brand is built on the foundation of empowering women to embrace elegance, balance, and harmony in both their personal and professional lives. Her mission is to inspire women to achieve success without sacrificing elegance and personal well-being. By offering guidance that combines career development with personal growth, she aims to show that with the right balance, success is attainable across all aspects of life.

Our Solution

Our agency partnered with Maria to refine her brand identity, ensuring it aligned with her mission of promoting empowerment through elegance. Drawing inspiration from her leadership experience at Nestlé and Nespresso, we crafted a sophisticated brandmark that reflected her core values. This included designing sleek, minimalistic visual assets that evoke elegance and strength, creating a cohesive brand experience across all channels. The new identity reinforced Maria’s mission while providing consistency in her branded content, allowing her to resonate with a broader audience of like-minded women.

A modern desk setup with a smartphone displaying a social media profile and various images. Beside it are digital magazine-like cards with topics such as "Understanding Work Dynamics" and "Choosing the Right Tools," showing people at work or objects like books and plants.
A minimalist workshop sheet on the left features the text 'Elegance in leadership: Building a career with harmony,' accompanied by a person drinking from a mug. The right contains a worksheet titled 'Finding Your Perfect Workday Setup' with sections like 'Define Your Core Motivations,' 'Align Work with Personal Values,' 'Create Boundaries for Success,' and 'Develop a Growth Mindset,' featuring images of people reading and relaxing.
Person wearing a white T-shirt with text "Elegance in leadership: building a career with harmony," standing in a field with a cloudy sky.
Collage of Instagram story designs with themes of career growth and personal development. Includes text like 'My career path,' 'Understanding What Work Brings You Joy?', and 'Finding Balance Between Passion and Profession.' Images show cozy interiors and a person engaging in thoughtful activities.
Collage of six lifestyle and career-themed images with captions including "Work life balance," "How I realized it can't go on like this?" and "About sports and more." Images show people reading, drinking coffee, golfing, and interacting with a horse.
A color palette featuring three swatches: Blush Ivory (#F7FEED) with a light room setting, Coffee Roast (#412E27) with a dark brown room setting, and Dark Olive (#515A49) with a woman on a golf course standing on grass.
Person sitting on a chair reading a book by a window with a view of the ocean.
A hand wearing a gold ring holds a business card with "Maria Tkalich" printed on it. The card includes an address, phone number, and email.
Smartphone displaying a screen with a message 'Embracing Change in Your Career' on a wooden surface.
Image showcasing topics related to career development, including understanding work dynamics, choosing tools, achieving career goals, work-life balance, and collaboration. Features images of a person by a window, books, a woman at a desk, and text on the subjects.
A collage showcasing a woman in a brown suit using a tablet in a modern kitchen setting, alongside text that reads 'Elegance in leadership: building a career with harmony.' Additional images feature goals, workday setup tips, and a workspace with a laptop and notebook.

Location
St. Louis, USA

Year
2024

Credits:

Agency

Katou Studio

Client

Maria Tkalich

Creative Direction / Brand & Digital Design

Kristina Matias