Peter’s Berlin

Hospitality / Bar

Berlin

Brand mission

Peter’s is a metaphorical home — a space of warmth, curiosity, and connection. Inspired by your friend Peter, it draws in a creative, intelligent crowd that values stories, style, and meaningful exchange. It’s a place where contrasts coexist: tranquillity and energy, elegance and irony, the familiar and the unexpected. A vibrant cultural bar where everyone can find their rhythm — and feel at home.

Our Solution

At Katou Studio, we brought Peter’s to life through a brand world rich in contrast, character, and transformation. We introduced a custom typeface, hand-drawn specifically for Peter to reflect his unique voice, alongside bespoke illustrations that echo the eclectic charm of his space. Each cocktail on the menu tells a story from Peter’s travels — turning the bar into a passport of immersive experiences. From visual identity to verbal tone, every element was crafted to support layered storytelling and a sense of place that shifts and evolves — much like Peter himself. A home for vibrant encounters, where everyone finds their own rhythm.

Peter’s is setting the vibe in one of the city’s most iconic locations of Berlin. Peter’s isn’t just a bar—it’s a community hub where people meet, celebrate, and create.

Location
Berlin

Year
2025

Credits:

Agency

Katou Studio

Client

Peter’s Berlin

Creative Partner

Irina Hasselbusch