Peter’s Berlin
Hospitality / Bar
Berlin
Brand mission
Peter’s is a metaphorical home — a space of warmth, curiosity, and connection. Inspired by your friend Peter, it draws in a creative, intelligent crowd that values stories, style, and meaningful exchange. It’s a place where contrasts coexist: tranquillity and energy, elegance and irony, the familiar and the unexpected. A vibrant cultural bar where everyone can find their rhythm — and feel at home.
Our Solution
At Katou Studio, we brought Peter’s to life through a brand world rich in contrast, character, and transformation. We introduced a custom typeface, hand-drawn specifically for Peter to reflect his unique voice, alongside bespoke illustrations that echo the eclectic charm of his space. Each cocktail on the menu tells a story from Peter’s travels — turning the bar into a passport of immersive experiences. From visual identity to verbal tone, every element was crafted to support layered storytelling and a sense of place that shifts and evolves — much like Peter himself. A home for vibrant encounters, where everyone finds their own rhythm.
Peter’s is setting the vibe in one of the city’s most iconic locations of Berlin. Peter’s isn’t just a bar—it’s a community hub where people meet, celebrate, and create.
Location
Berlin
Year
2025
Credits:
Agency
Katou Studio
Client
Peter’s Berlin
Creative Partner