essensys
SaaS / PropTech
London / New York / Sydney / Amsterdam
Brand mission
essensys, a publicly listed company on the London Stock Exchange, aimed to transform its brand and identity to stand out as a modern, innovative leader in commercial real estate technology. The objective was to create a clear, engaging, and visually compelling experience that communicated its position as “the intelligent digital backbone” for commercial real estate. This rebranding effort was designed to signal essensys's growth and credibility on a global scale while reflecting its tech-forward vision.
Our Solution
In collaboration with creative partner Pollitt & Partners and Gripped, we undertook a comprehensive rebranding project for essensys, encompassing their full brand identity beyond just the website. Our goal was to make the brand more modern and distinctive. We introduced a vibrant and engaging color palette to enhance brand visibility and create a fresh, contemporary look. The photography style was designed with strong vertical lines and symmetry to embody the concept of the intelligent backbone. Additionally, we worked with illustrator Ihor Hedz to craft dynamic illustrations that conveyed the complexity of essensys’s offerings in an approachable way, equipping the brand with a flexible visual toolkit. This comprehensive rebrand reinforced essensys’s position as a modern, credible leader in the commercial real estate technology sector.
Location
London / New York / Sydney / Amsterdam
Year
2024
Credits:
Agency
Katou Studio
Creative Partner
Gripped
Pollitt & Partners
Client
essensys
Creative Direction / Design Lead
Kristina Matias
Senior Digital Designer
Joe Nixon
UX / UI
Jack Lumsden
Illustrator