Person holding a smartphone displaying a digital advertisement with a cityscape at night and text "Simplify how you manage tenants across your network."

essensys

SaaS / PropTech

London / New York / Sydney / Amsterdam

Brand mission

essensys, a publicly listed company on the London Stock Exchange, aimed to transform its brand and identity to stand out as a modern, innovative leader in commercial real estate technology. The objective was to create a clear, engaging, and visually compelling experience that communicated its position as “the intelligent digital backbone” for commercial real estate. This rebranding effort was designed to signal essensys's growth and credibility on a global scale while reflecting its tech-forward vision.

Our Solution

In collaboration with creative partner Pollitt & Partners and Gripped, we undertook a comprehensive rebranding project for essensys, encompassing their full brand identity beyond just the website. Our goal was to make the brand more modern and distinctive. We introduced a vibrant and engaging color palette to enhance brand visibility and create a fresh, contemporary look. The photography style was designed with strong vertical lines and symmetry to embody the concept of the intelligent backbone. Additionally, we worked with illustrator Ihor Hedz to craft dynamic illustrations that conveyed the complexity of essensys’s offerings in an approachable way, equipping the brand with a flexible visual toolkit. This comprehensive rebrand reinforced essensys’s position as a modern, credible leader in the commercial real estate technology sector.

Person holding a smartphone displaying an app interface related to managing connected spaces, featuring options for "essensys Platform" and "Global Private Network."
Two people collaborating on a laptop indoors, one wearing a denim jacket and orange beanie, with a purple digital effect overlay.
Logo of essensys on a dark background
App icon with stylized symbol and 3 notifications
People collaborating in a modern office with glass walls, seated at a table with laptops and papers.
Stack of business cards featuring the name "Alife Baldwin, Business Development Director," with contact information and company logo "Essensys." The cards showcase a modern design with a purple and blue gradient.
Smartphone on metal surface displaying an app interface with a person working on a computer and text about operations management.
Business stationery set with letterhead, business card, envelope, and card holder, all branded with "essensys" and logo. Includes contact information, address, and logo design on each item.
Website screenshot for essensys, featuring text "The intelligent digital backbone for commercial real estate."
Blurred abstract background with purple and blue gradients
Laptop displaying a website with a headline about automating operations and managing portfolios. The site includes options like reducing time-to-value, improving tenant NPS, decreasing ops costs, and increasing NOI. An image of a person using a smartphone is shown on the screen. There is a 'Request a demo' button.
Website homepage for essensys, featuring software solutions for managing tenant spaces. Displays promotional text, feature descriptions, and computer graphics showing data dashboards and analytics. Includes navigation menu and call-to-action buttons.
Man walking indoors holding a coffee cup
Three digital advertisement banners for essensys. The first banner features a businesswoman with text discussing the future of office space and remote work. The second banner encourages learning more about essensys via their website. The third banner features an illustration of a modern cityscape with placeholder text for a post title and call to action.
Person holding smartphone displaying a screen with a city skyline and text "Simplify how you manage tenants across your network."
Essensys Annual Report 2022 cover on dark surface
Open magazine showing pages with text and images, including an "Overview" section with icons and a person using a laptop in a modern setting.
Poster on a metallic wall promoting a digital experience and intelligence platform with contact information for Essensys.
Stage with purple-to-blue gradient screen featuring text about software and technology for managing spaces, adjacent to a black section with text mentioning 2024 and automation in operations, viewed from an audience seating perspective.
A collection of four isometric illustrations of office environments. Top left: people in a meeting room and security check. Top right: collaborative office spaces with employees at desks. Bottom left: office with desks, computers, and a large screen. Bottom right: digital dashboard on a mobile device with a person interacting.
Isometric illustration of a futuristic city with tall buildings, a walking path, trees, and a digital screen displaying a network icon.
Isometric illustration of cloud computing with interconnected buildings.
Presentation slides about the essensys Platform, focusing on managing dynamic spaces, occupiers, and services. Includes challenges, solutions, features, and benefits of improving efficiency and engagement in space management with images of digital interfaces and workflow diagrams.

Location
London / New York / Sydney / Amsterdam

Year
2024

Credits:

Agency

Katou Studio

Creative Partner

Gripped
Pollitt & Partners

Client

essensys

Creative Direction / Design Lead

Kristina Matias

Senior Digital Designer

Joe Nixon

UX / UI

Jack Lumsden

Illustrator

Ihor Hedz