Tablet displaying a fashion website with a series of clothing thumbnails, placed on a brown leather couch.

Silversia

High-end e-commerce fashion brand

Moscow

Brand mission

Silversia is a luxury fashion brand dedicated to crafting exquisite fur coats that blend timeless elegance with modern sophistication. With a focus on ethically sourced materials, Silversia's mission is to create unique pieces that not only represent luxury but also provide warmth, comfort, and a statement of refined style. Every coat tells a story of craftsmanship, confidence, and elegance that transcends seasonal trends, offering a lasting investment in luxury.

Our Solution

To help Silversia stand out in the luxury fur market, we crafted a brand identity centered around the themes of warmth, luxury, and timeless beauty. The visual language was developed to reflect the opulence and exclusivity of the brand’s fur coats, with refined typography, an earthy and rich color palette, and elegant, tactile packaging that mirrors the soft textures of fur. We emphasized “feel the warmth, sense the style” in every touchpoint, from the brand's sleek website to its high-end product tags, creating an immersive experience that embodies sophistication. By positioning Silversia’s fur coats as more than just garments, but as wearable art, the brand now resonates with those who seek an heirloom-quality piece that carries both a sense of heritage and contemporary allure.

A model wearing a fur coat and white tights stands in an urban setting next to a display featuring a similar fashion style. The display includes the brand name 'Silversia' and an address in Paris, promoting fur couture with the tagline 'Feel the warmth, sense the style.'"
Fashion magazine spread featuring a model wearing a fur coat, product images of clothing, and a gift certificate. The left page displays the model sitting, and the right page features a zoomed-in image of the model alongside an orange gift certificate with text "Feel the warmth, sense the style."
Collage of fashion and urban scenes featuring individuals in stylish coats.
Fashion model in black fur coat and white shoes, text overlay 'Silversia' and 'feel the warmth, sense the style.'
Open fashion magazine featuring images of models in fur coats, with product details and descriptions on the pages; one model sits cross-legged, while two other models wear long coats and stand facing the camera. Issue labeled 'Catalogue 01' and 'Issue 01.'
Red wax seal on a brown envelope with embossed letter "W"
Fashion brochure featuring elegant coats on models with the brand name Silversia, set against a rich brown fabric background, showcasing luxury apparel.
Woman wearing a long fur coat walking briskly; two fashion tags display product details and brand information, reading "Silversia."
Tablet displaying Silversia fashion collection; business cards with Silversia contact info on beige background.
Blurred shadow of a paper with handwritten text on a textured wall.
A white card with the word 'Silversia' in script font, placed inside a clear plastic sleeve with a string, lying on a light wooden edge against a dark background.
Luxurious fur-lined entrance to Silversia, a high-end fur couture brand, with contact information displayed on a sleek white card.
Stationery set with 'Silversia' branding, featuring business cards, an envelope with a seal, a folded brochure, and a photo of a person on a dark background.
White shopping bag with 'Silversia' in elegant script, orange handles, and accented with a red wax seal.
Fashion brand webpage featuring models in various fur coats and jackets.
A building entrance covered in large, fluffy, beige structures resembling fabric or fur.
Storefront window with 'Silversia' logo, business hours Monday to Saturday 10 AM to 7 PM, closed Sundays, and address 123 Rue Saint-Honoré, advertising an exquisite fur couture store.
Blonde woman in a fur coat and white dress walking, beige wall background

Location
Moscow

Year
2024

Credits:

Agency

Katou Studio

Client

Silversia

Art Direction / Brand & Digital Design

Kristina Matias

UI / UX

Kristina Matias