Silversia
High-end e-commerce fashion brand
Moscow
Brand mission
Silversia is a luxury fashion brand dedicated to crafting exquisite fur coats that blend timeless elegance with modern sophistication. With a focus on ethically sourced materials, Silversia's mission is to create unique pieces that not only represent luxury but also provide warmth, comfort, and a statement of refined style. Every coat tells a story of craftsmanship, confidence, and elegance that transcends seasonal trends, offering a lasting investment in luxury.
Our Solution
To help Silversia stand out in the luxury fur market, we crafted a brand identity centered around the themes of warmth, luxury, and timeless beauty. The visual language was developed to reflect the opulence and exclusivity of the brand’s fur coats, with refined typography, an earthy and rich color palette, and elegant, tactile packaging that mirrors the soft textures of fur. We emphasized “feel the warmth, sense the style” in every touchpoint, from the brand's sleek website to its high-end product tags, creating an immersive experience that embodies sophistication. By positioning Silversia’s fur coats as more than just garments, but as wearable art, the brand now resonates with those who seek an heirloom-quality piece that carries both a sense of heritage and contemporary allure.
Location
Moscow
Year
2024
Credits:
Agency
Katou Studio
Client
Silversia
Art Direction / Brand & Digital Design
Kristina Matias
UI / UX